Avoid the biggest business and marketing mistakes all photographers make and run your business photography like a pro!
Let’s face it – the photography industry can be a pretty competitive sometimes. There are a lot of talented photographers out there who are trying to achieve their goals and do everything that is in their power to run a successful and prosperous business. If you are one of these photographers, you surely are fighting as well. We know how important the business photography and that you are looking for a way to step aside from the crowd.
You can attract the attention of your potential customers by being unique, authentic, and innovative. That is how you will get closer to your customers and present them your work. Your talent should be demonstrated in the best way possible. As we said the competition is fierce, and you must pay attention to every little detail!
In order to help you, we’ve decided to present you the biggest business and marketing mistakes all photographers make when running a photography business. If you are familiar with these mistakes, you will know how to avoid them and focus on making the exact opposite.
Here are the mistakes you need to avoid:
- Not charging enough – You can’t allow your clients to undervalue your work! You need to appreciate your time!
- Not responding to inquiries quickly enough – You need to show that you are here for all of your customers. That means responding quickly to inquiries and provide your potential customers with all the information they need.
- Not having a focused business plan – If you want to run a successful business photography you need to make your business plan first. Without an appropriate business plan, you will probably fail sooner or later.
- Not setting aside enough time for personal work – We know that business comes first, but you still need to set aside some time for personal work. After all your personal time is what motivates you to be a photographer. Renew your passion and find your motivation!
- Not researching competitors – You need to know what is out there. You need to learn as much as possible about your competitors and the services they offer. You need to find a way to be better than them!
Keep in mind these mistakes and make sure to avoid them if you want to run a prosperous photography business!
— Michael Embry (@MichaelEmbry) 6 de mayo de 2017